Social Media for the Social Sector

“I couldn’t believe how much I learned in this interesting and exciting one-day seminar. This is a must-do for anyone running a social change effort.”

– Mark J. Walter, Executive Director, New Yorkers Volunteer

“Allison and Tom were both were just fabulous. I am in Florida at meetings and talking Twitter and Flickr and the young people are totally impressed. I now  have a Google home page and Google alerts  and who knows could there be a blog in my future. Thanks for a great day!”

– Susie Stern, Philanthropist & Activist

Social Media for the Social Sector:

Executive Training Session for Senior Managers

Thursday, March 4, 2010 – New York

You know you have to embrace social media, or be left behind. And you may have already learned that it is easy to get started using tools like Facebook and blogs. However, it is difficult to sustain their use and find real success. Senior managers of nonprofit organizations need to learn how to use social media strategically and effectively in order to strengthen and build relationships for constituents, raise funds and meet their missions.

Well-known authors and consultants Allison Fine and Tom Watson have developed a one-day strategy and training program exclusively for senior-level managers at nonprofit organizations and foundations.

The program offers two central propositions:

  • A review of social media, from Twitter to Facebook, with a strategic understanding of best practices in the sector, innovation, and demographics of users.
  • Developing a plan of action for organizational change using the social media, with an understanding of internal and external challenges – and opportunities.

Senior managers will be prepared to make key decisions to weave social media into their organizations — and a strong sense of the right strategic objectives.

Issues to be explored during the session include:

  • Thinking and working in public
  • Supporting experimentation and failure
  • Learning to listen to donors, supporters, constituents and activists?
  • Creating small social media experiments
  • Measuring social media success
  • Integrating social media throughout the organization
    Reaching and engaging young people

Part lecture and part small group exercise, this intensive program requires light preparation via a questionnaire and strong in-person participation in discussions. Each participant will also receive a resource guide, along with signed copies of the authors’ books.

For more information on our availability and pricing please contact, email Allison (afine2007ATgmailDOTcom) or Tom (tomATcausewiredDOTcom).

Allison’s Bio:
Allison Fine writes about this explosive intersection of social media and social causes in her award-winning book, Momentum:  Igniting Social Change in the Connected Age (Wiley & Sons, 2006).

She is a Senior Fellow on the Democracy Team at Demos:  A Network for Change and Action in New York City, Allison’s research and writing focuses on the intersection of social media and social change.  She has recently published a paper on young people and activism commissioned by the Case Foundation, Social Citizens, and edited a collection of essays, Rebooting America, of transformative ways to reinvent 21st century democracy using new media tools.

Allison hosts a monthly podcast for the Chronicle of Philanthropy called Social Good and writes her own blog, A. Fine Blog. She is also a Senior Editor at the Personal Democracy Forum. Her articles have been published in the Boston Globe, San Jose Mercury Times and the San Francisco Chronicle. She is also a frequent contributor to Huffington Post, Personal Democracy Forum, Alternet and the Chronicle of Philanthropy.

Allison served as the C.E.O. of The E-Volve Foundation in 2004-2005, and was the Founder and Executive Director of Innovation Network, Inc. from 1992-2004.  She is a graduate of Vanderbilt University and New York University, and was a Trustee and Fire and Police Commissioner of Sleepy Hollow, New York.

Tom’s Bio:
Tom Watson is a journalist, author, media critic, entrepreneur and consultant who has worked at the confluence of media technology and social change for more than a 15 years. He is the author of CauseWired: Plugging In, Getting Involved, Changing the World (Wiley & Sons, 2008 ) a best-selling book that chronicles the rise of online social activism, and managing partner of CauseWired Communications LLC, a consultancy based in New York.

During his long career as journalist, Tom has written for The New York Times, Huffington Post,, Social Edge, Industry Standard, Inside, Worth and Contribute magazines, among many other publications. He writes about politics and media on his personal blog, My Dirty Life & Times, and is the founder and editor of, a group blog on popular culture. Before launching CauseWired Communications, Tom served for nine years as chief strategy officer of Changing Our World, Inc., the international philanthropic services company he helped to found. Tom is the publisher of, CauseWired’s extensive online resource for philanthropy professionals, and co-founder of the annual Summit onPhilanthropy, a gathering of philanthropy leaders in New York.

Before joining the philanthropy sector, Tom was co-founder and co-editor of @NY, the pioneering Internet news and information service that chronicled the rise New York’s Silicon Alley new media in the mid-90s. Early in his career, Tom was the executive editor of The Riverdale Press, a Pulitzer Prize-winning newspaper in the Bronx, where he covered politics and won more than a dozen state and national awards for excellence in journalism.

Tom is a member of the board of directors of the Drum Major Institute for Public Policy, a progressive think tank based in New York. He holds a degree in English literature from Columbia University, where he served as an adjunct professor of new media at Columbia’s Graduate School of Journalism.

Contact Us: For more information on our availability and pricing please contact, email Allison (afineATdemosDOTorg) or Tom (tomATcausewiredDOTcom).


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