“I couldn’t believe how much I learned in this interesting and exciting one-day seminar. This is a must-do for anyone running a social change effort.”
- Mark J. Walter, Executive Director, New Yorkers Volunteer
“Allison and Tom were both were just fabulous. I am in Florida at meetings and talking Twitter and Flickr and the young people are totally impressed. I now have a Google home page and Google alerts and who knows could there be a blog in my future. Thanks for a great day!”
- Susie Stern, Philanthropist & Activist
Social Media Survival: Training for Executives
Purpose: Each session we conduct is a jargon-free journey through the new world of digital activism. Experienced managers are caught in a trap; they’re curious about the new web-enabled world, but unsure about how to proceed and catch up to it. The panoply of assistance for social media is aimed at younger, mid and junior level staff people and very little, if any, assistance is available to senior level executives.
Participants will leave with a basic understanding of social media tools, specific strategies to put into action when they go home, and the probability of at least one eye-opening “aha” moment when the world suddenly looks very different when seen through a social media lens.
Who: Sessions are facilitated by best-selling authors and communications consultants Allison H. Fine and Tom Watson in partnership with CauseWired Communications.
Session Types: We conduct three types of seminars for nonprofit and foundation executives, and current and potential elected officials.
- Salons (5- 15 people)
- Workshops (25-50 people)
- Seminars (more than 50 people)
Results: Each session will cover the following topics:
- An overview of how basic social media tools like Facebook, Google and Twitter work;
- The principles that drive these and other social media tools to be effective;
- How to individualize the web and make it work for you;
- How connected charities and campaigns are wired together;
- The rise of the Millennials and how young people are using social media for social change;
- Social networks and how they are enhanced by social media; and,
- Sprinkled throughout the day are case studies and real-life examples, demonstrations of tools and videos to help participants feel more comfortable and fluent with the connected world.
Each participant will receive a resource book with specific how-to’s, a glossary, links to websites and other resources plus two hours of technical assistance help after the seminar.
For more information on our availability and pricing please contact, email Allison (afineATdemosDOTorg) or Tom (tomATcausewiredDOTcom).
Allison’s Bio:
Allison Fine writes about this explosive intersection of social media and social causes in her award-winning book, Momentum: Igniting Social Change in the Connected Age (Wiley & Sons, 2006).
She is a Senior Fellow on the Democracy Team at Demos: A Network for Change and Action in New York City, Allison’s research and writing focuses on the intersection of social media and social change. She has recently published a paper on young people and activism commissioned by the Case Foundation, Social Citizens, and edited a collection of essays, Rebooting America, of transformative ways to reinvent 21st century democracy using new media tools.
Allison hosts a monthly podcast for the Chronicle of Philanthropy called Social Good and writes her own blog, A. Fine Blog. She is also a Senior Editor at the Personal Democracy Forum. Her articles have been published in the Boston Globe, San Jose Mercury Times and the San Francisco Chronicle. She is also a frequent contributor to Huffington Post, Personal Democracy Forum, Alternet and the Chronicle of Philanthropy.
Allison served as the C.E.O. of The E-Volve Foundation in 2004-2005, and was the Founder and Executive Director of Innovation Network, Inc. from 1992-2004. She is a graduate of Vanderbilt University and New York University, and was a Trustee and Fire and Police Commissioner of Sleepy Hollow, New York.
Tom’s Bio:
Tom Watson is a journalist, author, media critic, entrepreneur and consultant who has worked at the confluence of media technology and social change for more than a 15 years. He is the author of CauseWired: Plugging In, Getting Involved, Changing the World (Wiley & Sons, 2008 ) a best-selling book that chronicles the rise of online social activism, and managing partner of CauseWired Communications LLC, a consultancy based in New York.
During his long career as journalist, Tom has written for The New York Times, Huffington Post, techPresident.com, Social Edge, Industry Standard, Inside, Worth and Contribute magazines, among many other publications. He writes about politics and media on his personal blog, My Dirty Life & Times, and is the founder and editor of Newcritics.com, a group blog on popular culture. Before launching CauseWired Communications, Tom served for nine years as chief strategy officer of Changing Our World, Inc., the international philanthropic services company he helped to found. Tom is the publisher of onPhilanthropy.com, CauseWired’s extensive online resource for philanthropy professionals, and co-founder of the annual Summit onPhilanthropy, a gathering of philanthropy leaders in New York.
Before joining the philanthropy sector, Tom was co-founder and co-editor of @NY, the pioneering Internet news and information service that chronicled the rise New York’s Silicon Alley new media in the mid-90s. Early in his career, Tom was the executive editor of The Riverdale Press, a Pulitzer Prize-winning newspaper in the Bronx, where he covered politics and won more than a dozen state and national awards for excellence in journalism.
Tom is a member of the board of directors of the Drum Major Institute for Public Policy, a progressive think tank based in New York. He holds a degree in English literature from Columbia University, where he served as an adjunct professor of new media at Columbia’s Graduate School of Journalism.
Contact Us: For more information on our availability and pricing please contact, email Allison (afineATdemosDOTorg) or Tom (tomATcausewiredDOTcom).
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